THINK PINK

CUTE ENOUGH FOR BEACH TOYS, SOBER ENOUGH FOR PREPPIES

Think pink, that generously lightened and whitened relative of red that is no less potent and versatile when it comes to expressing everything from goo-goo baby cuteness to erotic desire, depending on how it is used to decorate or color clothes, wrapping paper, toys, or boxes of Valentine’s Day chocolates.

Hot pink!

Pink can allude to a certain kind of flesh and to plump piglets, roses, cake frosting, Cadillacs, hair ribbons, and, of course, an iconic bird that stands on long, spindly legs.

“Autumn pink,” 2022; photo by Edward M. Gómez

For us, the jury is still out on pink, even if, traditionally, preppies have found it sober enough to wear as a dress-shirt color with suits or blazers, with or without neckties, and Himalayan pink salt, which is mined in the Punjab region of Pakistan, has become the must-have colored condiment in the trendiest kitchens.

We still have lots of energy to continue examining and thinking about colors. That’s because, at least for the moment, we’re in the pink.

We think.

“Pink,” 2022; photo by Bill Westmoreland
“Bregenz, Austria,” 2018; photo by Edward M. Gómez
“Pink,” 2022; photo by Edward M. Gómez
The artist Cristina Vergano wearing a dark-pink sweater at her home in rural Pennsylvania, November, 2022; photo by Bill Westmoreland
“Hot-pink tape,” 2022; photo by Edward M. Gómez
“Pink bunny glow,” 2022; photo by Edward M. Gómez